The Rise of Labubu: Why Are People Obsessed with This Plush Toy Accessory?

Labubu, the latest must-have collectible, has captured hearts across Southeast Asia, including those of celebrities like Lisa from Blackpink. This furry elf character, created by Hong Kong-born artist Kasing Lung, is instantly recognizable by its pointy ears, impish smile, and sharp teeth. Although introduced in 2015, Labubu's popularity soared recently due to endorsements by high-profile personalities, sparking a buying frenzy.

Last Friday saw a rush of enthusiasts at Singapore’s Pop Toy Show, all eager to get their hands on a Labubu doll. The character’s rise can be traced back to an organic Instagram post by Lisa earlier this year, which turned into an internet sensation. With numerous local celebrities and key opinion leaders (KOLs) hunting for these charming blind box collectibles, Labubu's allure extended to a broader audience, including notable figures like the Thai Royal Family and even senators. As the craze grew, Labubu expanded its appeal across Southeast Asia and other international markets, thanks to strategic partnerships with Pop Mart International.

What is a Labubu Doll?

In 2015, Labubu was initially part of a larger collection called The Monsters, which also includes characters like Zimomo and Tycoco. These whimsical figures draw inspiration from Nordic fairy tales and made their debut in children's books. In 2019, Kasing Lung collaborated with Chinese toy company Pop Mart, known for its collectible toys sold in blind boxes, to transition these charming characters into must-have collectibles.

Since this partnership, Labubu has been released in various colors, shapes, and sizes, captivating fans around Asia. The dolls are available in different formats, including plush toys and vinyl figures, making them highly sought after as collectibles.

Why is the Labubu Doll So Popular?

Labubu's charm began with cozy story series featuring the character. However, its recent popularity exploded, largely attributed to K-pop sensation Lisa of Blackpink. In April, she posted a video on her Instagram story hugging a Labubu plush doll from The Monsters’ Fall in Wild series. Shortly after, Lisa was spotted adorning her iconic bags with Labubu pendants, making them a trendy accessory among her devoted fanbase.

Kasing Lung even gifted Lisa a Mega Labubu Tec as a token of appreciation for her support, further solidifying the plushie’s status as a must-have item. Following Lisa's endorsement, the plushie's popularity skyrocketed, especially in Thailand, where it became an apparent trend, prompting officials to caution against counterfeit versions.

Several Thai celebrities have also joined the Labubu fandom, sharing pictures with their dolls and solidifying their status as trendy accessories. Consequently, Thailand has become the largest market for Labubu dolls in Asia, leading to the establishment of a dedicated Labubu concept store in Bangkok, the first of its kind outside China. 

Where to Get a Labubu Doll in India?

Now, fans in India can join the Labubu craze with ease! You can buy Labubu and all kinds of Pop Mart products from InaboxStore. We source 100% authentic Pop Mart collectibles and handle the sourcing process right to your doorstep. 

Visit us at [www.inaboxstore.com] to explore the enchanting world of Labubu and secure your very own plush accessory today!

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